Following many very successful years as a watchmaker Ludovic Ballouard followed his greatest dream, which had always been to create his own watches, as he had a head filled with ideas for eccentric complications. This journey started in May 2009, with collectors impatiently waiting and suppliers eager to work, Ludovic created his first timepiece, the Upside Down, which was born in December 2009.

With the Upside Down Ludovic Ballouard had the idea of creating a highly complicated and eccentric timepiece with a twist in its presentation of time.

The way time is presented in the Upside Down should remind you how important it is to live in the moment. The past time and the future time are, literally, presented upside down to tell you that there should be no regrets about the past which you cannot change and no qualms for the future which you don’t know anything about..



Ludovic managed to create the unique Upside Down movement within a year. The movement is patented by Ludovic Ballouard making it unique to his watches. Manual winding complication by Ludovic Ballouard: calibre B01..



All cases, crowns  and buckles are engraved by hand in Geneva.


UPSIDEDOWN gives you time in a unusual way through a highly complicated movement. All numerals are presented upside down except fot the present hour which is displayed right side up along with a dot. There is an hand for the minutes and a subsidiary dial for the constant seconds.

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> Calibre B01

> Power reserve of approx. 40 hours

> Balance frequency of 21,600 BPH/3HZ

> 51 jewels and 228 components in the movement only

> Diameter: 35 mm/15.5 lines


> Hand engraved

> 750 red gold off-center crown and case

> 950 platinum off-center crown and case

> Dimensions 41 mm x 11 mm

> Resistant to water in up to 30 meters/3 ATM


> Patented hand-engraved buckle

> 750 red gold

> 950 platinum

> Hand-stitched alligator strap