Created in 2009, our workshop offers a subtle yet formal approach in the poetic country side of Geneva, Switzerland.

The Upside Down and the Half Time invites us to stop, to observe, contemplate and question the world and its relationship to time.

Today, Ludovic Ballouard, creator and artist, has found in Nergs Nazar a collaborator to continue to further his unique vision of watchmaking.

Ludovic Ballouard

Founder, Watchmaker & Creator

Following many very successful years as a watchmaker Ludovic Ballouard decided to follow his greatest dream in the late spring of 2009 which had always been to create his own watches as he had a head filled with ideas for eccentric complications..

Nergs Nazar

Commercial Director

It was whilst working in the watch department at the auction house Sotheby’s that Nergs discovered a passion for watches. After three years at Sotheby’s Nergs took the step into the world of independent watchmaking by joining Ludovic Ballouard. She now manages the commercial and marketing aspects of the brand.

Nergs speaks French, English, Swedish and Arabic and would be delighted to speak with you if you have any questions.



This year you will be able to meet us at BaselWorld as we will be there along with AHCI.

From March 22 to March 27, 2018

Hall 2.0 / Booth 15
Messe Basel, Switzerland

Daily from 9 AM to 6 PM

Information for visitors:

The Masters of Art Horology

You will be able to find a selection of our pieces in the highly anticipated exhibition “The Masters of Art Horology” which is brought forward by MAXIMA Gallery in Rome in collaboration with the auction house Phillips in association with Bacs & Russo.

ROME: MAXXI the National Museum of 21st Century Arts, Via Guido Reni, 4A | April 6th to 15th

NEW YORK: Phillips NY Gallery, 450, Park Avenue | April 26th to 30th

HONG KONG: Phillips at the Mandarin Oriental, 5, Connaught Road Central | May 24th to 28th

LONDON: Phillips HQ Gallery, 30, Berkeley Square | June 19th to 26th

Information for visitors:

William & Son x QP

We will be present during the London Craft week event which is organised by William & Son along with QP.

May 10 , 2018.

William & Son
34-36 Bruton Street

Information for visitors:

We are always very interested in chatting with you.
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