"Only the present moment has a

We live in an exciting and exhilarating time. Today’s technologies give us the feeling of being able to do more, faster, yet are we perhaps losing a small piece of what makes us human?

With this in mind we propose taking a step to the side and taking a break. We live in an incredible universe that we will never finish exploring and contemplating.

With Ludovic Ballouard’s unique and high quality timepieces, he deeply questions our relationship with time, whilst never forgetting to add a touch of humor.


The way time is presented in the Upside Down should remind you how important it is to live in the moment. The past time and the future time are, literally, presented upside down to tell you that there should be no regrets about the past which you cannot change and no qualms for the future which you don’t know anything about.











The numeral that gives you the time is whole at the position of 12 o’clock while the rest of the numerals are cut in half, perpetually reminding you that the most important time is the present. Ludovic Ballouard had the choice of including the minutes in the middle of the dial however he opted for making the movement even more complicated by integrating the retrograde minutes, staying true to his desire of continuously adding complications to his timepieces.